![]() It’s all about testing and figuring out what works for you. Take a look at your ad inventory and see what you should update to improve ad performance.Īre the images awesome? Is the message amazing? Do you have a great CTA? ![]() It’s good to be aware of the top-performing ad sizes, but the elements of your ad are more important than the size at which they end up showing. When we filtered by one of the popular sizes, 300×600, the data showed that CPA was way higher than the other ads in this campaign, and the conversion rate was much lower.īut we had much better success with the 728×90 size, which had the most clicks of any ad size as well as the highest number of conversions & lowest CPA. And while Google claims that certain ad sizes perform better, we like to let the data do the talking.įrom one of our accounts, where our focus was to increase conversions and lower CPA, we looked at all the sizes of image ads across different audiences, with different offers and CTAs. If not, we can (and you should ask us about doing that for you) □ Parting shot: test your ads in all sizesĪs you’ve just learned, responsive ads will show different ad sizes across the GDN based on your targeting criteria (audiences, keywords, placements, etc.). If you’re lucky enough to have a designer, they can create your ad assets for you to use in your ad campaigns. ![]() One of the greatest things about working at KlientBoost is our super skilled design team. A strong CTA makes a difference in the conversion rate. CTA – People must know why they’re clicking on your Display ad.Take this opportunity to show off your label here. Your brand is essential, and Google will disapprove your ad without it. While design is subjective, make sure that your image and video assets will get noticed. Image and video – This is what’s going to capture the attention of your audience.Remember that your ads will show on smartphones, so keep the message tight. When it comes to your copywriting, chop, chop, and chop some more. You lean on your graphic assets to pull eyeballs onto your ad, then you’ve got a second or two to engage the reader with your copy and encourage a click. Text – Less is more here because space is limited.You’re getting cozy with the idea that Google has your back and will do a good job of showing your ad assets in a package that appeals to your users.īut there’s something that’s entirely within your control when it comes to Display ads, and that’s saying the right things, using the right images, and including the right action: What is the maximum file size for a Google Display Ad? That doesn’t mean you can’t upload image ads, but if you do, understand that no one size is better than any other. And the reason why is because Responsive ads work best-and they can be any size. They debuted in 2016, and they made so much sense that they became the default option by the summer of 2018. That’s why Responsive ads are the way to go. Some ad sizes perform better by region, so one ad size will work better in Norway and another in the USA. In that case, any size but a banner size is the best one. Some adblockers will block banner-size ads but won’t block other ads (larger or smaller). In that case, your larger ad size is the best one. In that case, the small ad size is the best one.īut another site that Google picked to show your ad (because it was specified as a targeted placement) might ask for a larger size format. ![]() If a site on the Google Display Network is a great one, content-wise, to display your ad, it might only allow smaller images.
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